Misconceptions About Shiba Inu Temperment

An Australian Shiba Inu breeder with horrid manners stated "if (aggression) is what people are saying should be in the breed then how do you show them and promote them to the public as a friendly breed."

Since when should people breed to change the standard to fit what they want? This is an aloof breed, and aggression is not to be tolerated, so whoever said "aggression should be in the breed" is wrong, just as an overly effusive dog is not correct temperment either. 

It should be pointed out that soft temperments and "aggressive" dogs lack Kan-i, which is roughly, as I am no expert, a Japanese concept of balance, confidence and presence. It is the breed temperament and characteristic attitude that differentiates them from other breeds. Soft temperment and aggression is not correct temperment.

So, Shibas should not be aggressive, and nowhere in any of the standards is it mentioned that they should be friendly. Therefore, how does "promoting" them to the public as a friendly breed when they are more known for being reserved, do any service to the breed and keep them from being confused with Golden Retrievers, or service dogs? (I really have to shake my head and finger at breeders who bamboozle new owners into buying a Shiba as a service dog, by the way)

Seriously, if trying to represent the quality of Shibas in Australia, their breeding and their breeders, why tell someone who is questioning and trying to have constructive dialogue to go "eat shit" and "go fuck themselves?" Bad form, Snowstar Shibas, bad form.